Real estate agencies are more likely to use the real estate SMS marketing. The goal is to communicate as effectively as possible with potential property sellers, buyers, and tenants.

SMS is Used to confirm an appointment, an order, or announce the arrival of an email, the expiry of a subscription. It affirms a will of mutual commitment and improves the value of your brand image.

There are different situations for which sending SMS would be useful in real estate. Here are some examples:

• Promotional campaigns
• Reminder of appointments (visits)
• Reminder of installations/payments
• Reminder to tenants to pay rent
• New properties for sale
• New real estate project
• Communication/advertising about seasonal rentals or properties for sale
• Sending newsletter   

How does text message marketing actually work in real estate?

Surveys show that 82% of people read a text message within the first five minutes upon receiving it, whereas, with emails, only 1 in 4 get opened, out of which more than 95% are deemed irrelevant.

Use real estate text message keywords

Choose different keywords for every property, or neighborhood and include them on the sale sign, or in your ads, with an invitation to text the said word for more information.

It’s cost-effective

Setting up a text marketing campaign is actually much more affordable than email or mail marketing and has a much higher lead generating rate.

Bulk real estate text marketing

Bulk text messaging is easy to send and only costs a few cents per message. This can result in quite an impressive return on investment. You will most probably get charged based on the number of messages sent, meaning you can control the price much easier and know exactly what to expect when planning the budget.

Final words

Text messages can be an extremely powerful tool for real estate agents to connect with customers, schedule and remind them of appointments, as well as generate leads. They are a cost-effective way to get your information sent to a large number of prospects, and you can expect a much bigger response rate than with emails.