SMS stands for short message service. Technically, it’s a text-only message of up to 160 characters.

 In business, SMS marketing is a strategy for engaging customers and generating sales via text messaging. Companies can use SMS marketing to share promotions, communicate time-sensitive information, send reminders, promote new products, ask for feedback and more.

As a marketing channel, SMS is easy to deploy and offers the potential for high ROI.

 The benefits of SMS marketing for businesses

 High deliverability, convenient, increased customer engagement and more revenue, just to name a few.

Versatile

As the old saying goes, big things come in small packages. SMS marketing offers infinite possibilities in a compact, 160-character container. Here are just a few of the ways businesses can use it:

• Welcome new customers
• Remind customers of upcoming bills and offer an easy way to pay
• Confirm, cancel and reschedule appointments
• Run flash sales
• Offer exclusive discounts to VIP customers
• Send order confirmations and shipping updates
• Provide tech support
• Distribute customer feedback surveys

 Customizable

SMS marketing allows you to engage with customers based on their known data points and preferences, like how they prefer to be contacted, what types of communications they want to receive, and even how often you contact them.

Cost-Effective

SMS campaigns are more inexpensive than traditional forms of marketing and advertising.

Data Friendly

In addition to customer data like communication preferences, SMS marketing allows you to gather a wealth of behavioral data like what types of messages subscribers read and click on.

Tips To Execute A Stellar SMS Marketing Strategy For Your Software & Apps

1. Make Your Message Brief, To The Point, And Engaging

2. Include A Clear Call-To-Action (CTA)

3. Choose the Right Time To Roll Out Your Texts

4. Avoid Spamming Your Customers

5. Offer Incentives

6. Personalize Your SMS Messages.

Ending Thoughts
SMS marketing proves extremely useful in providing A-rated marketing strategies and insights. It has the benefit of being swift in its operations and provides a direct channel of communication between your software company and the customer. If you haven’t thought of SMS marketing for your software company, it’s time you do!